How to delight each retail customer with the luxury of a virtual assistant at their side which understands individual needs and provides your clientele with an exceptional shopping experience by exploiting a widespread and universally popular communication channel: WhatsApp.
What retail customer has not dreamed of this yet? To have a well-informed shopping consultant at our side, who knows our preferences as well as current trends? Who not only has the necessary fashion expertise, but can also see with a professional eye what suits us well - or help us find a new favorite piece that matches our type and style, is perfect for a particular occasion, or simply a good combination to the prevailing color scheme in our closet? But having a personal shopper at side is a luxury that few have been able to afford. Instead, people often ask a friend to accompany them on their shopping tour, hoping for suitable recommendations and amicable advice.
Retailers who have gained a holistic view of their clientele by merging the data from the physical and online worlds are able to offer such a luxurious service themselves and support their customers when they are in a store.
Is disruptive technology necessary for this? To successfully address the challenges arising from the gap between online and physical stores and respective implications might be described as such. But the technology that enables seamless and real-time interactions with customers is fairly mature and widely used. And there is a simple reason for that: the person going in and out of your retail stores, in most cases, carries a smartphone and uses WhatsApp to communicate in daily life.
In addition to the benefits for the individual customer described above, the virtual personal shopper also offers clear advantages for you as retailer:
Better understanding of each customer interaction with your stores.
Allowing you to personalize and customize each client’s shopping experience.
Ability to offer your customers what they are really looking for.
Improved engagement through deeper insights into customer preferences.
Opportunity to gain competitive advantage through stronger customer loyalty.
Memorable shopping experience blended with technology are trending, and the demand for seamless and flexible omnichannel experience from customers is increasing day by day. When it comes to technology, customers prefer solutions that make their journeys more convenient. According to the Adyen Retail Report 2023, 38% of respondents prefer in-store technologies that speed up their shopping experience. A quarter think they make shopping more convenient and more fun. And retailers are responding quickly by making technology an integral part of their offering. 40% plan to invest in technology to improve the overall shopping experience, to maintain its competitiveness in a continuously evolving market.