April 21, 2020
mimacom is strengthening its market presence in the French-speaking part of Switzerland and has founded the subsidiary mimacom romandie sa, based in Lausanne. The experienced manager Kerim ElAyadi takes over the management. With this step, mimacom with headquarters in Bern is in a position to better serve the attractive market of French-speaking Switzerland with its numerous leading international companies.
"We are currently observing a great willingness to invest across all industries in the area of innovative customer services and digital business models. The increased presence in the French-speaking part of Switzerland is a logical consequence in order to further promote our successful company growth", comments Alain Sahli, CEO, mimacom ag.
With Kerim ElAyadi, an industry expert takes over the management of the location. He studied information technology and marketing and holds a Master of Business Administration. After working for the Swiss Federal Department of Foreign Affairs and Dell, he spent many years at Credit Suisse. There he initially drove the development of corporate e-banking before he successfully managed the Business Center Line for French-speaking Switzerland and Ticino as Vice President.
"mimacom has a great deal of innovative power and know-how in digital transformation for key industries such as finance, insurance and manufacturing. I am looking forward to contributing my experience and expanding the Lausanne location and the market in French-speaking Switzerland", says Kerim ElAyadi, Managing Director, mimacom romandie sa.