Switzerland’s banking sector is undergoing a digital transformation. Never has the competition been fiercer, as institutions race to offer customers increasingly advanced online services. At the forefront of this evolution is Mimacom, a long-term partner of Migros Bank. Together, they have ushered in innovative solutions that have firmly positioned Migros Bank as one of Switzerland's most digital retail banks.
For two consecutive years, The Institute for Financial Services Zug (IFZ) and Swisscom’s E-Foresight Think Tank have analyzed Switzerland’s retail and neobanks to determine the digital leaders. Based on 138 criteria, Migros Bank stood out. While UBS holds the top spot in 2025 with an exemplary 114.5 points, Migros Bank closely follows in second place with an impressive 110.75 points. Mimacom played a pivotal role in achieving this ranking thanks to its expert digitalization solutions over the years.
Setting New Standards in Digital Banking
From e-banking to online mortgage applications, their suite of innovative online services has set benchmarks within the industry, addressing customer expectations in an era of convenience and efficiency. However, keeping up with changing customer needs isn’t just about adapting to trends; it’s about staying ahead of them. This is where Mimacom comes in, enabling Migros Bank to maintain its edge through bespoke technology and expert collaboration.
What Mimacom Brings to the Table
Mimacom has supported Migros Bank as its digitalization partner since 2018. Through nearshoring, agile methodologies, and customer-centric solutions, Mimacom helps the bank consistently deliver innovative, high-quality services. A few highlights include:
Mimacom Helped Migros Bank Become Switzerland’s Most Digital Bank in 2023
“We originally set ourselves the goal of becoming the most digital bank in Switzerland once the e-banking project was completed,” shared Patrick Brunschwig, Software Engineering Leader at Migros Bank back then. “We have already achieved this this year (2023). The Lucerne University of Applied Sciences and Arts has already named us the most digital bank in Switzerland.”
Agile Expertise
Mimacom employs an agile project approach that accelerates turnaround times while ensuring solutions are tailored precisely to Migros Bank’s needs. From initial customer experience research to final implementation, Mimacom demonstrates both speed and precision.
Nearshore Benefits
With highly qualified developers based in Spain, Mimacom’s nearshoring model creates efficient workflows, shortens decision-making processes, and ensures seamless communication with the Swiss team on-site.
Flexible Scalability
Markets evolve, and so do digital requirements. Mimacom’s scalable model allows Migros Bank to adjust development capacities as needed, ensuring agility even during unpredictable market changes.
Pioneering Digital Services for Migros Bank
Mimacom’s partnership has led to several flagship innovations for Migros Bank. These projects go beyond merely digitizing services; they enhance user experience, streamline operations, and cater to the evolving needs of banking customers.
Online Appointment Scheduling
Mimacom developed an advanced online appointment scheduling solution for both in-branch and video consultations. This tool automated booking across Migros Bank's 68 branches, efficiently managed workflows, and equipped advisors with essential customer insights before consultations. The outcome? Higher-quality interactions and a significant boost in customer satisfaction.
Online Mortgage Platform
Gone are the days of tedious paperwork and clunky processes. Mimacom’s fully digital mortgage platform lets users calculate offers, customize options, and submit applications seamlessly. Customers can upload necessary documentation and receive updates in real time, all while enjoying a frictionless experience.
Customer onboarding in under 20 minutes
Mimacom designed a cutting-edge onboarding application complete with video identification capabilities, reducing onboarding time from several days to under 20 minutes. This all-in-one solution allows customers to open accounts and sign contracts entirely online. By eliminating unnecessary complexity, customer acquisition has reached new levels of ease and efficiency.
Advisor Workspace
The Advisor Workspace tool empowers frontline staff to deliver highly personalized customer experiences. Loaded with integrated modules and powered by seamless Core Banking System connectivity, this workspace equips advisors with a 360-degree customer view at the click of a button. It’s a game-changer for relationship-driven banking.
The Fruits of Collaboration
Thanks to this forward-thinking partnership with Mimacom, Migros Bank has consistently improved its digital portfolio over the years. Each innovative project has brought Migros Bank closer to its goal of not only keeping up with industry pace-setters like UBS but shaping the future of Swiss banking itself.
The results of IFZ and E-Foresight's rankings are proof enough. More digital features, robust touchpoints, and user-intuitive services have landed Migros as a runner-up, not far behind UBS. And owing to Mimacom’s contributions, Migros Bank proves that continuous investment in technology is key to staying relevant in a hyper-competitive market.
Stay Competitive, Stay Innovative
The rise of seamless, feature-rich digital banking services has set a new standard for financial institutions. Success in today’s rapidly evolving market requires more than basic functionality; it calls for innovation that aligns with customer expectations.
Whether you’re a banking institution or another customer-focused business industry, the formula is simple. Partner with experts like Mimacom who understand both the technical and human aspects of transformation.
Are you ready to elevate your business? Mimacom helps companies across industries deliver world-class customer experiences through cutting-edge digital solutions. Get in touch today and discover what’s possible for your business.