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Join Mimacom at Elastic Roadshow Madrid 2025 | AI & Observability

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Lead the Market with AI, Advanced Search and Observability

Step into the future of digital innovation with Mimacom at the Elastic Roadshow Madrid 2025. This exclusive in-person event brings together technology leaders and innovators to explore how real-time data, AI-powered search, and observability are redefining business strategy and operational excellence.

Discover practical applications from organizations already leading the way como Securitas Direct and learn how to turn insight into impact. Whether you're driving digital transformation, modernizing IT operations, or enhancing customer experiences, this event will equip you with the tools and knowledge to lead with confidence.


Register Here



What You Can Expect

This year Elastic and Mimacom have teamed up to deliver a comprehensive understanding of how intelligent search and observability solutions are shaping the future of business. From detecting anomalies in complex systems to understanding customer sentiment through advanced text analysis, the use cases that will be discussed will offer valuable and actionable strategies for all types of businesses.

Key reasons to attend:

  • Discover how Elastic’s AI-powered search capabilities are being used across industries to improve accuracy and speed in decision-making.

  • Learn from real business applications presented by experts at Securitas Direct, showing how AIOps and semantic search are revolutionizing IT operations.

  • Dive into Mimacom’s Insight Tracker project, which uses Elasticsearch and AI to analyze customer feedback and deliver competitive insights.

  • Stay updated on the latest Elastic innovations in AI, observability, and data integration.

  • Network with fellow technology leaders, innovators, and peers in an inspiring setting.


Featured Sessions & Speakers

  • Elastic: Beyond Search – The Power of AI in Elastic

Speaker: Andrés Peñarrubia, Director of Channel & Alliances at Elastic. In this session, learn how Elastic is integrating AI into its search solutions to drive smarter business outcomes. Real use cases will highlight the capabilities of the Elastic Stack to extract insights from data faster and more efficiently.

  • Securitas Direct: Elastic RAG and AIOps in Action

Speaker: Sergio Martín Paredes, Team Leader of Observability & Monitoring at Securitas Direct. This session will explore how Elastic and Retrieval-Augmented Generation (RAG) work together to power proactive incident detection and response. Through practical examples, discover how semantic search helps pinpoint root causes and enables better production management.

  • Mimacom: Insight Tracker and Business Feedback Analysis with Elasticsearch

Speakers: Juan Carlos Rivera and Alberto Martínez from Mimacom. This presentation will introduce Insight Tracker, a solution built by Mimacom that applies AI to Elasticsearch for analyzing customer feedback. The tool allows organizations to benchmark opinions, identify trends, and make data-backed strategic decisions.


Why Elastic and Mimacom?

Elastic and Mimacom bring together complementary strengths that help organizations unlock the full potential of their data. Elastic provides a scalable, open platform built for real-time search, observability, and AI-driven insights. It enables businesses to gain clarity and control over their systems and information.

Mimacom enhances this value with deep technical expertise and industry know-how. As a long-term Elastic partner, Mimacom specializes in designing and delivering tailored enterprise solutions—ensuring that Elastic's capabilities are effectively applied to each organization’s specific needs.

By combining Elastic’s technology with Mimacom’s implementation and advisory experience, this partnership empowers you to move confidently from data to action—faster and with lasting impact.


Who Should Attend?

This event is ideal for:

  • IT and DevOps leaders looking to improve observability and incident response.

  • Data engineers and analysts exploring the potential of AI and intelligent search.

  • Business executives interested in leveraging data to drive customer satisfaction and competitiveness.

  • Innovation managers and product owners focused on enhancing digital capabilities.

Whether your role is technical or strategic, you’ll find value in the insights and networking opportunities the event provides.


Location & Logistics

  • Venue: Factoría MEEU, Chamartín Station, Penthouse Floor, 28036 Madrid, Spain

  • Date: Tuesday, May 20, 2025

  • Time: From 10:00am to 1:00pm, followed by lunch and networking

The venue is centrally located and easily accessible by public transportation. Registration is free but required, and seats are limited.


Register Now

Ready to take your AI, search, and observability strategies to the next level? Register here to secure your spot at the Elastic Roadshow Madrid 2025. Don’t miss the opportunity to learn from top experts, connect with industry peers, and gain knowledge that will help you lead the market with data and innovation.

Register Here