Business blog

Digital chat assistants in B2B aftersales portals: Improve the customer experience, increase business success

October 13, 2021
Chatbots Manufacturing

After-sales services are an important component of customer loyalty in the manufacturing industry. They enable quality assurance of the purchased machines and products through spare parts, maintenance and updates. In addition to user contact, they thus represent an important source of revenue for manufacturing companies. Today, manufacturers of machines, systems and devices offer their users a wide range of information and services via so-called B2B portals.

Read more

Cloud services for a competitive future in the machinery and plant manufacturing sector

October 6, 2021
Cloud blog

The classic products and services that have made machinery and plant manufacturers successful today are no longer enough. Machinery and plant manufacturers strive to continuously boost the efficiency of their customers with services that are tailored to their needs. This requires technologically well positioned companies that can give their customers flexible and swift support. Offering online services via IoT cloud platforms is thus a crucial success criterion in the ongoing digital transformation.

Read more


August 18, 2021
Blog Post Hello Agile Marketing World

Sprint, Swimlanes, Kanban - anyone who believes that these are new disciplines from the backlog of the Olympic Games, which the product owners review in dailies on the basis of story points, is mistaken. The aforementioned terms are, in fact, buzzwords of the concept of "agility" - a way of thinking and a form of collaboration within companies that is intended to master new challenges such as flexibility, adaptability and responsiveness. The aim is to address situations of constant change through new processes, structures and strategies.

Read more

Digitalization as a competitive advantage: The MDR as an opportunity for the digitalization of the healthcare industry

August 13, 2021
Digitalization in Life-Sciences

The coronavirus pandemic has become the main driver of digitalization processes over the last few months. The healthcare industry in particular is now increasingly turning to digital solutions to work both faster and more efficiently. The Medical Device Regulation (MDR) is setting the course for this change. All processes can be digitalized and automated, provided that they are revised in each case. Digitalization expert Tim Weinmann, CEO of mimacom, is well aware that digitalization opens up new possibilities – and therefore creates a competitive advantage.

Read more

How to succeed with self-managed teams? All for one and one for all!

August 5, 2021
by Elena Sánchez
Header Blogpost Business Blog Elena Sánchez Equipos Autogestionados

The concept of self-managed teams in companies is a relatively new concept, and despite all the advantages and benefits it brings, its full potential is yet to be realised. What characteristics should distinguish a self-managed team? What are the pros and cons? And, the most important question: What steps must we follow to create self-managed teams? We’ll tell you about it in this blog post.

Read more

Real-time data offers potential for innovation for e-commerce

July 8, 2021
Real-time data in ecommerce

Online retail is booming – information about their customers has become a valuable commodity for e-commerce operators to ensure they can successfully meet growing demand. Innovative technologies such as real-time data processing help retailors analyze their customers’ behavior and tailor-make offers according to their wishes. What benefits and what opportunities does this create for B2B and B2C companies?

Read more

Digital agent workstation revolutionizes customer experience at Swiss insurance company

July 1, 2021
Digital agent workstation_

A digital agent workstation is currently revolutionizing customer support at a large Swiss insurer: over 1,000 agents in more than 50 branches are now benefiting from a modern, workflow-based document management system for customer support and closure of sales on-site which offers the perfect mobile assistance on an iPad. In this blog entry, we provide an overview of the exciting project!

Read more

API management – digital data transport 2.0

June 24, 2021
Keyvisual dark

The concept of data transfer is nothing new to most of us – yet few understand how exactly data exchange works. At mimacom, we are intensively involved with technological solutions such as APIs, which are the interfaces that transport data between different apps and applications. How does digital data transport work with APIs? And what does this have to do with your company? The blog has the answers!

Read more